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In the Long Run

What it means

Over a long enough stretch of time for the short-term noise to settle.

Where it comes from

Keynes gave the phrase its most quoted rebuttal, that in the long run we are all dead. His point was that advice about eventual outcomes is no use to people living through the short one.

The puzzle it came from

In the Long Run was the answer to the Phrasicle of December 30, 2025. The clue read In the ____ ____, and the words came out of a grid where every neighbouring pair makes a two-word phrase.

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Phrasicle: In the Long Run

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